Marketing

Are your marketing efforts effectively promoting your business ...?

Marketing

In order to successfully grow your business, you’ll need to attract and then work to retain a large base of satisfied customers. Marketing emphasizes the value of the customer to the business, and has two guiding principles:
  1.    All company policies and activities should be directed toward satisfying customer needs.
  2.    Profitable sales volume is more important than maximum sales volume.

Marketing programs, though widely varied, are all aimed at convincing people to try out or keep using particular products or services. Business owners should carefully plan their marketing strategies and performance to keep their market presence strong.

Conducting Market Research
Successful marketing requires timely and relevant market information. Market research will identify trends that affect sales and profitability. Population shifts, legal developments, and the local economic situation should be monitored to quickly identify problems and opportunities. It is also important to keep up with competitors' market strategies.

Creating a Marketing Strategy
A marketing strategy identifies customer groups which a particular business can better serve than its target competitors, and tailors product offerings, prices, distribution, promotional efforts and services toward those segments. Ideally, the strategy should address unmet customer needs that offer adequate potential profitability. A good strategy helps a business focus on the target markets it can serve best.

Target Marketing
Most small businesses don’t have unlimited resources to devote to marketing; however, Instant Office wants you to know that you can still see excellent returns while sticking to your budget if you focus on target marketing. By concentrating your efforts on one or a few key market segments, you’ll reap the most from small investments.

Advertising

Think you have a great product? Unfortunately, no one's going to know about it unless you advertise. Advertising, if done correctly, can do wonders for your product sales, and you know what that means: more revenue and more success for your business. But be warned, it is not a panacea.

Our experts will educate you as to what advertising can and can't do for your business, along with the steps you can take to start using advertising to your business's advantage.

Email Marketing

Want to know one of the best ways to keep in touch with customers? The answer is as easy as Email marketing.

Email marketing is one of the most effective ways to keep in touch with customers. It’s cost effective and, if done properly, can help build brand awareness and loyalty. At a typical cost of only a few cents per message, email marketing is quite a bargain in terms of price and time when compared to direct mail. In addition, response rates on email marketing are strong, ranging from 5 to 35 percent, depending on the industry and format. Response rates for traditional mail average much lower, barely cracking the three percent mark.

Still not convinced email marketing is for you? Another benefit of email marketing is the demographic information that customers provide when signing up for your email newsletter. Discovering exactly who your customers are—how old they are, what their interests are, what region of the country they reside in—can help you tailor your products and services to best suit their needs.

We understand the need for business is to gain the competitive advantage. Our marketing & advertising experts are world known for achieving implementing plans that succeeds the expectations of any client.
Whether your center needs assistance with development of a logo, lead development, advertisement or a new web page our marketing division operates as a full service center that offers complete turned key solutions to your business center.

Our Turn Key Market Solutions Include:
- Complete Marketing Strategy.
- Lead Generation.
- Branding.
- Advertising.
- Public Relations.
- Web Marketing.
- Email Marketing.
- Design.
- Print Collateral Development.
- Website Creation & Development.
- Business Networking.
- Marketing and Sales Automation.
- Competition Analysis.
- CRE Broker Development.

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Online Advertising Law

The inherent anonymity of the internet has fostered a number of questionable advertising and marketing practices, such as unsolicited e-mail spam. Over the past decade, federal and state governments have passed additional advertising laws that protect consumer privacy and ensure fair and truthful advertising practices online.

If you plan to advertise online, whether you're buying ads on search engines or direct marketing through e-mail, you'll need to understand some basic rules.

Dont worry we are here to guide you on following laws :
- Advertising & Marketing Law.
- Telemarketing Laws.
- Truth in Advertising and Marketing Claims.
- Email SPAM.

Best Practices in Internet Marketing

The Internet continues to connect advertisers and marketers to customers from Boston to Berlin with text, interactive graphics, video and audio.

If you're thinking about joining the thousands of businesses who already advertise on the Internet, remember that many of the same rules that apply to other forms of advertising apply to electronic marketing.

These rules and guidelines not only protect businesses and consumers, but they help the Internet maintain its credibility as an advertising medium. The Federal Trade Commission (FTC) has prepared a very detailed guide, major points are:
- Advertising must tell the truth and not mislead consumers.
- All claims must be substantiated.

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